The stuntman.

Action City is brought to life as part of a marketing campaign for the men's line of Rexona, an international brand for antiperspirants.

The stuntman is a hit as hard-as-you-can, beat-em-up "game," which is part of Action City, the ultimate experience of being in "the most dangerous city in the world." (Loosely translated by me from their site.) Basically you get to drag and throw the stuntman across the alley, through windows, into an old car, or anything else you can find in the interactive alley. Just check it out.

The website for Rexona for Men for the Mexican market is also interesting flash and format for the deodorant's website, but in español. I should see if American deodorants have as interactive of sites as other countries?